The Longtail Theory by: Kip Batiz

The Longtail Theory by: Kip Batiz The longtail theory has only been relevant in recent times with the advent of digital marketing and storage. Basically the idea behind it is that people will continuously be able to purchase your product because there is no limit on digital storage for your music and movies. As long as you are able to advertise and market your products, in theory your previous album releases have the potential to create more revenue than your newly released albums and merch. As an example if you have 3 currently released albums at a 'discounted' price point ($7), and you are marketing a new album through the same release channels (ie.. itunes, napster, etc...) for a new release price ($15), the sales potential for your 'older' music becomes $21. It used to be that a record company would hire an album promoter or distributor to insure shelf space at your local or regional music stores. Convincing them that the product would surly move off the shelf and make money. That warehousing space is extremely valuable to stores like these because something that sits on a shelf for years takes up space that could be used for other 'hotter' ticket items. But now direct marketing and digital storage can skyrocket your sales cutting out countless middlemen in the process and maximizing your profit levels. As labels cling to their dwindling profits most high level artists with built in audiences are using their direct connections to their fans to drop remixes, special releases, and even new album and tour information. What a time to be an artist... -KB

Tonights Podcast 10/25/2015

Hello Everybody! This Weeks Podcast sponsored by Mikey's Pour House Oct 25 2015 Conquer as they Come - Spine Knife *NEW Addicted - Don't Waste my Time *NEW Strada G - What You Don't See Hollow Point Heroes​ - From the Inside First Class Trash - Frozen Made in Waves - Overload Mercury Descends - Return to Central Cognition Johnny Chase - A Piece of Time *NEW Monster Eats Manhattan - My Gemini (MM Champions) Soundtrapp​ - Stand Up (MM Contenders) Inimical Drive​ -Say We'll be Fine Defiance Pointe - My Way Out We will let everyone know as soon as our show goes live on The Indie Authority!! Thanks To Everyone Supporting Local Music www.sundaymayhem.com/podcasts #SundayMayhem #MayhemRadioSTL #MayhemMatch #AYMN #WhatsNewAYMN

Playlist 10/18/15

Hello everyone, you have probably noticed the lack of mayhem lately. We've been having issues with downloading our show to the main computer at the station. Until things can be resolved we will be taking a hiatus from 100.7fm the viper. The show will continued as a podcast as well as being streamed through a few channels online that we will be introducing you to in the next few weeks to come. You may also see a change in format as we try to get you guys a more steady stream of content. So as the longest running show on 100.7fm we say farewell and thank the viper for their support of local music. The last show we recorded will be found on our podcast site. This weeks playlist sponsored by Mikey's Pour House: Through the Scope - From Below *NEW, Silent Hollow - The Fall *NEW, Addiction - Addiction *NEW, Layden Robinson - Deepness *NEW, Divide the Empire - Dont Know Anything *NEW, First Class Trash - Frozen *NEW Off the Witness - Eye of Wisdom *NEW Saence - Burn, StillLine - The Right Kind of Pain, Divine Sorrow - Sixes, Monster Eats Manhattan - You and What Army, Soundtrapp - Stand Up, A Lesser Hope - Staring Over, Mercury Decends - Return to Central Cognition, The Hush List - Hush, Fivefold - Flawless, Nothing Set in Stone - Over and Over, Minus Me - Apollo, Nervous Pudding - Next December, Operator 303 - Plastic Man Dollhouse Skandal - Giants Rise, Thanks again for every ones support, check this page for updates to whats going on. www.sundaymayhem.com/podcasts

Tonights Playlist 9/27/15

It is time once again for that weekly ritual we like to call: The Sunday Mayhem!!!! 10pm tonight catch the majestic sounds of local, regional, and independent music on 100.7FM The Viper or live on the TUNE IN App! Remember to visit the website to check out the podcast or submit your own music! Sep 27, 2015 this weeks playlist sponsored by Mikey's Pour House Made in Waves - Overload D-Railed - Ill be There Black - Perfect Exit 714 - Fake This Divine Sorrow - Below 30 Aut 6 - Last Night The Family Ruin - Let's Go *NEW StillLine - The Right Kind of Pain Hathead Jones - Sleep Tonight Rebel Train - Are We There Veilside - Dust in the Wind Nervous Pudding - Shame (Mayhem Match Champions) Monster Eats Manhattan - My Gemini (Mayhem Match Contender) TEXT YOUR VOTE 1707-666-3499 Nothing Set In Stone - Over and Over *NEW Minus Me - Apollo Johnny Chase - A Piece of Time *NEW Soundtrapp - Nothing Left to Loose Fivefold - Hold On The Family Ruin - Leech *NEW Head 13 - Army of One Clockwork Radio - Fever Gemini Hustler - Ashbury The band 'The Family Ruin' joins us in-studio for some shenanigans, don't miss it! Thanks to everyone supporting local music, We couldnt do it without you guys! #MayhemRadioSTL #MayhemMatch #SundayMayhem

Tonights Playlist 9-20-15

Nervous Pudding and One Day are currently tied for the #MayhemMatch .. you have until midnight to text your vote! 1-707-666-3499 At 10PM tonight check out 100.7FM The Viper or catch us on the Tune In App. If you miss it we will post a podcast on our website! This weeks playlist sponsored by Mikeys Pour House 9/20/15 Evading Azreal - (Track 1) Conquer as they Come - Dead Lullaby Bound to Break - Strength of Music Make Me Break Me - Rule of the Wrist Skinbound - Martyr of the Day *NEW Final Drive - Buried in You Bare Knuckle Conflict - Leach Midwest Avengers - Stalker Break these Walls - The Cleansing Slampig - Truck Stop Love Hung Like a Martyr - Bent *NEW Nervous Pudding​ - Next December (Mayhem Match Champions) One Day - Pause (Mayhem Match Contender) TEXT YOUR VOTE 1-707-666-3499 Durango - Is Anyone Here Not Dead Mercury Descends - Return to Central Cognition Naked Strangers - Bullet Inimical Drive - Say We'll be Fine Monster Eats Manhattan - My Gemini Defiance Pointe - My Way Out Divide the Empire - Habitual *NEW Dollhouse Skandal​ - Giants Rise Thanks to Everyone Supporting local music!! #MayhemRadioSTL #MayhemMatch #SundayMayhem

Playlist Sep 13 2015

Thanks to all the bands and fans that make our show possible!! This weeks playlist sponsored by Mikeys Pour House: Sep 13 2015 The Downtown Struts - Little Mexico Sink the Bizmark - Dear Baltimore Four Skeevey Dudes - Shutterstep The New Translation - Chasing Tomorrow Unifyah - Rhythm ofthe Season Tomorrows Bad Seeds - Sacrrid for Sale Johnny Chase - A Piece of Time *NEW Nothing Set in Stone - Over and Over *NEW One Day - Pause Divide the Empire - Habitual *NEW Helen Culver - Here to Use You Hollow Point Heroes - From the Inside (MAYHEM MATCH CHAMPION) Nervous Pudding - Flow (MAYHEM MATCH CONTENDER) TEXT YOUR VOTE 1-707-666-3499 The Hush List -Hush 9th Life - Peices of Me Operator 303 - Last Goodbye Jamstain - 3 Clique J-Boozer - When Saturday Night Turns into Sunday Morning Last Nights Vice - Power Cosmic Monster Eats Manhattan - You and What Army A Lesser Hope - Starting Over Tonight at 10PM on 100.7FM The Viper or live on the Tune In App! If you miss it check out the podcast on our website. Please share the mayhem in support of local music and feel free to tag anyone in these bands or any other bands in this post! smile emoticon Words are power.. Music is the weapon

Mayhem Match

Hollow Point Heroes is our current champion and band of the week! This week's contender Nervous Pudding! Text, call, or visit the website to vote! 1-707-666-3499 voting ends at midnight sep 13

Tonights Playlist 9-6-15

We broke 700 likes! Thanks to everyone supporting local music, please remember to share the mayhem and spread the word! This weeks playlist brought to you by Mikey's Pour House 9-6-15 Divine Sorrow - Below *NEW Nervous Pudding - Shame Operator 303 - Plastic Man *NEW Gemini Hustler - Ashbury Illphonics - Your Body Soundtrapp - Nothing to Loose Lukcan - I Dont Care Midwest Avengers - Stalker Make Me Break Me - Rule of the wrist Conquer as They Come - Dead Lullaby ‪#‎mayhemmatch‬ Hollow Point Heroes - Calm before the Storm (Mayhem Match Winner) Fivefold - Hold On (Mayhem Match Contender) TEXT YOUR VOTE 1-707-666-3499 Mercury Descends - Ask Why A Lesser Hope - Starting Over Last Nights Vice - Power Cosmic Minus Me - Apollo Monster Eats Manhattan - My Gemini Exit 714 - Fake This Made in Waves - Overload 30 Aut 6 - Last Night If you miss it check out the podcast on our website The Sunday Mayhem Radio Show #MayhemRadioStl #MayhemMatch #sundaymayhem

Aug 30 2015 Playlist

Trying somthing new tonight! Vote on our new ‪#‎MayhemMatch‬ you can Text, call, or vote on the social media page on our website! Tonight's Playlist: Soundtarpp - Stand Up Inimical Drive - Say We'll be Fine Monster Eats Manhattan - My Gemini StillLine - The Right Kind of Pain Dollhouse Skandal - Mississippi Shuffle Jetliner Gypsies - Dexter John Maxfield - Smile Chris Weaver Band - Standing in Line Tomorrows Bad Seeds - Uplift Clockwork Radio - Fever Gemini Hustler - Ashbury Hathead Jones - Sleep Tonight *Hollow Point Heroes - Better Days (Mayhem Match) *Bound to Break - I Don't Mind (Mayhem Match) Durango - Is Anyone Here Not Dead Zach Almany - Trail by Nature Defiance Pointe - Still Then Turley - Another Whiskey Alive - Stuck in Between The Hush List - Tell Em Made in Waves - Deep Blue Dream Operator 303 - Last Goodbye Thanks for everyones support of local music!

Playlist 8-16-15

Tonights playlist: Made in Waves - Overload Minus Me - Apollo Mercury Decends - Ask Why Unifyah - Light em Up Illphonics - Your Body Nervous Pudding - Flow Tomorrows Bad Seeds - Sacred For Sale Durrango - Is Anyone Here Not Dead Fatal Havoc - Flower Soundtrapp - Nothing Left to Loose StillLine - The Callout One Day - Pause Hollow Point Heroes - Calm Before the Storm Until Extinction - Shipwreck in a Bottle Divide the Empire - Chosen Big Hits Records - Brute Force Conquer as they Come - Dead Lullaby Break Theses Walls - The Cleansing Bound to Break - I Dont Mind Thanks to everybody supporting local music!

Tonights Playlist 8-2-15

Tonight at 10PM! Tune into 100.7FM The Viper or catch the Sunday Mayhem Radio Show on the Tune In app! Tonight's Playlist: Unifyah - Rythum of the season 4 Skeevy Dudes - Her Face Tomorrows Bad Seeds - Uplift Dollhouse Skandal - Mississippi Shuffle Operator 303 - Last Goodbye 9th Life - Piece of me Gemini Hustler - Ashbury Nervous Pudding - Shame Made In Waves - Overload Minus Me - Apollo Monster Eats Manhattan - You and What Army Rebel Train - Drunk Again Red Devil Radio - Wihtdrawls StillLine - The Callout Fivefold - Flawless Lukcan - I Don't Mind Exit 714 - Fake This Hollow Point Heroes - Calm Before the Storm A Mouthful of Matches - Gather up your spine A Lesser Hope - Starting Over D-Railed - Ill be there Soundtrapp - Stand up

Tonights Playlist 7-26-15

Tune In at 10PM tonight! 100.7FM The Viper or the Sunday Mayhem Radio Show on your Tune In app. Tonight's playlist Liquor Store Bandits - Crawl Away Conquer As They Come -Dead Lullaby Black - Perfect Bare Knuckle Conflict - Leach The Hush List - Hush Clockwork Radio - Fever Exit 714 - Fake This Fatal Havoc - Flower Monster Eats Manhattan - My Gemini Minus Me - Apollo Made In Waves - Deep Blue Dream Eyes Set To Kill - Little Liar Mouthful Of Matches - Gather Up Your Spine Soundtrapp - Stand Up Make Me Break Me - Mexicutioner Rebel Train - On The Wing One Day - Pause Gemini Hustler - Ashbury Rob Jones - Gypsy Heart Divide The Empire - Choosen Defiance Pointe - My Way Out Illphonics - Your Body Thanks to all the bands and thank you for supporting local, regional, and independent music!

Playlist 7/5/15

Tonights Playlist! Nervous Pudding - Next December The Hush List - Hush Made in Waves - Rigamorle Hollow Point Heroes - Wake Up Inimical Drive - Say We'll be Fine Soundtrapp - Stand Up One Day - Pause StillLine - The Callout Bound to Break - I Dont Mind Make Me Break Me - Mexicutioner Conquer as They Come - Dead Lullaby Exit 714 - Fake This D Railed - Ill be there Evading Azreal - Track 1 Midwest Avengers - Stalker Red Devil Radio - Withdrawls Sink the Bizmark - Dear Baltimore 4 Skeevey Dudes - Shutter Step The Downtown Struts - Little Mexico Last Nights Vice Power Cosmic Monster Eats Manhattan - My Gemini Fivefold - Hold On

Mar 22 2015 playlist

Worth it!

Its been kinda crazy around here with all the filming and stuff we are doing. Yes.. I said filming. We are producing a show for TV! More details soon so keep coming back.
#MayhemRadioSTL #FixxFam #FixxTV
-Mayhem