Long Term Music Goals

Long Term Music Goals By: Kip Batiz Setting long-term goals is essential in any business including music. As the new horizon arises in the land of entertainment, artists in every facet of the industry have been looking to many unconventional methods of generating income. Something that underground bands, artists, and groups need to consider is entertainment (for the last 30yrs) has only been extremely profitable to the top 20% of the industry. A growing number of top-level professionals are switching to direct-to-customer business models. With concert attendance at a steady rise throughout almost the entire nation and continuously plummeting record sales, the paradigm shift (that everyone knew was coming) has finally began to bubble at the highest levels of the industry. Keep your goals in line with what is happening on the internet and various other direct-to-customer channels. Truth is, your online network and fan clubs are most likely to be your biggest asset when dealing with promotion companies and record labels. Also, make sure you are planning an appropriate roadmap for your goals. Breaking bigger goals down into a series of smaller goals is a good way of diving into how you plan on reaching them. Always make sure you write your goals down and grade yourself from time to time to make sure you stay on track. With the advent of the internet we all have every tool we ever need to plan the any future we want.

Using Tags and Blogs

Using Tags and Blogs By: Kip Batiz Utilizing your tags and blogs in your community websites can make a huge difference in how easily you can be found or discovered. These are actually among the first things that Google and other search engines scan first. Which if you look at logically makes perfect sense. People tend to browse images, stories, discussions, and reviews from other people in the online communities they frequent. This increases the value of these community sites and their content to search engines. Now the real formula to Google is a secret, but people have been trying to keep up with their continuously changing format for years. Properly tagged photos and blogs can also increase the search value to your own URL. If you are like every other band you have a diverse web presence. Multiple high value community sites that are tagged with your URL will eventually trigger the search engines to recommend your site through natural affiliation. Blogs are especially important as well. Most underground bands and artists do not take the time to set up proper blogs and blogging habits. Talking about relevant subjects on your blog will increase traffic through basic web searches. Just make sure you use tags the way they are meant to be used, if search engines catch on to you using trickery to increase traffic it will drop your value ratings and it is extremely difficult to regain that status. Also make sure to use a geographic tag with your photos, especially if you a traveling group. Heavy cultural relevance is given to web searches, as well as login location, and recently placed items and information.

The Longtail Theory by: Kip Batiz

The Longtail Theory by: Kip Batiz The longtail theory has only been relevant in recent times with the advent of digital marketing and storage. Basically the idea behind it is that people will continuously be able to purchase your product because there is no limit on digital storage for your music and movies. As long as you are able to advertise and market your products, in theory your previous album releases have the potential to create more revenue than your newly released albums and merch. As an example if you have 3 currently released albums at a 'discounted' price point ($7), and you are marketing a new album through the same release channels (ie.. itunes, napster, etc...) for a new release price ($15), the sales potential for your 'older' music becomes $21. It used to be that a record company would hire an album promoter or distributor to insure shelf space at your local or regional music stores. Convincing them that the product would surly move off the shelf and make money. That warehousing space is extremely valuable to stores like these because something that sits on a shelf for years takes up space that could be used for other 'hotter' ticket items. But now direct marketing and digital storage can skyrocket your sales cutting out countless middlemen in the process and maximizing your profit levels. As labels cling to their dwindling profits most high level artists with built in audiences are using their direct connections to their fans to drop remixes, special releases, and even new album and tour information. What a time to be an artist... -KB

Playlist 10/18/15

Hello everyone, you have probably noticed the lack of mayhem lately. We've been having issues with downloading our show to the main computer at the station. Until things can be resolved we will be taking a hiatus from 100.7fm the viper. The show will continued as a podcast as well as being streamed through a few channels online that we will be introducing you to in the next few weeks to come. You may also see a change in format as we try to get you guys a more steady stream of content. So as the longest running show on 100.7fm we say farewell and thank the viper for their support of local music. The last show we recorded will be found on our podcast site. This weeks playlist sponsored by Mikey's Pour House: Through the Scope - From Below *NEW, Silent Hollow - The Fall *NEW, Addiction - Addiction *NEW, Layden Robinson - Deepness *NEW, Divide the Empire - Dont Know Anything *NEW, First Class Trash - Frozen *NEW Off the Witness - Eye of Wisdom *NEW Saence - Burn, StillLine - The Right Kind of Pain, Divine Sorrow - Sixes, Monster Eats Manhattan - You and What Army, Soundtrapp - Stand Up, A Lesser Hope - Staring Over, Mercury Decends - Return to Central Cognition, The Hush List - Hush, Fivefold - Flawless, Nothing Set in Stone - Over and Over, Minus Me - Apollo, Nervous Pudding - Next December, Operator 303 - Plastic Man Dollhouse Skandal - Giants Rise, Thanks again for every ones support, check this page for updates to whats going on. www.sundaymayhem.com/podcasts

Tonights Playlist 9/27/15

It is time once again for that weekly ritual we like to call: The Sunday Mayhem!!!! 10pm tonight catch the majestic sounds of local, regional, and independent music on 100.7FM The Viper or live on the TUNE IN App! Remember to visit the website to check out the podcast or submit your own music! Sep 27, 2015 this weeks playlist sponsored by Mikey's Pour House Made in Waves - Overload D-Railed - Ill be There Black - Perfect Exit 714 - Fake This Divine Sorrow - Below 30 Aut 6 - Last Night The Family Ruin - Let's Go *NEW StillLine - The Right Kind of Pain Hathead Jones - Sleep Tonight Rebel Train - Are We There Veilside - Dust in the Wind Nervous Pudding - Shame (Mayhem Match Champions) Monster Eats Manhattan - My Gemini (Mayhem Match Contender) TEXT YOUR VOTE 1707-666-3499 Nothing Set In Stone - Over and Over *NEW Minus Me - Apollo Johnny Chase - A Piece of Time *NEW Soundtrapp - Nothing Left to Loose Fivefold - Hold On The Family Ruin - Leech *NEW Head 13 - Army of One Clockwork Radio - Fever Gemini Hustler - Ashbury The band 'The Family Ruin' joins us in-studio for some shenanigans, don't miss it! Thanks to everyone supporting local music, We couldnt do it without you guys! #MayhemRadioSTL #MayhemMatch #SundayMayhem

Tonights Playlist 9-20-15

Nervous Pudding and One Day are currently tied for the #MayhemMatch .. you have until midnight to text your vote! 1-707-666-3499 At 10PM tonight check out 100.7FM The Viper or catch us on the Tune In App. If you miss it we will post a podcast on our website! This weeks playlist sponsored by Mikeys Pour House 9/20/15 Evading Azreal - (Track 1) Conquer as they Come - Dead Lullaby Bound to Break - Strength of Music Make Me Break Me - Rule of the Wrist Skinbound - Martyr of the Day *NEW Final Drive - Buried in You Bare Knuckle Conflict - Leach Midwest Avengers - Stalker Break these Walls - The Cleansing Slampig - Truck Stop Love Hung Like a Martyr - Bent *NEW Nervous Pudding​ - Next December (Mayhem Match Champions) One Day - Pause (Mayhem Match Contender) TEXT YOUR VOTE 1-707-666-3499 Durango - Is Anyone Here Not Dead Mercury Descends - Return to Central Cognition Naked Strangers - Bullet Inimical Drive - Say We'll be Fine Monster Eats Manhattan - My Gemini Defiance Pointe - My Way Out Divide the Empire - Habitual *NEW Dollhouse Skandal​ - Giants Rise Thanks to Everyone Supporting local music!! #MayhemRadioSTL #MayhemMatch #SundayMayhem

Playlist Sep 13 2015

Thanks to all the bands and fans that make our show possible!! This weeks playlist sponsored by Mikeys Pour House: Sep 13 2015 The Downtown Struts - Little Mexico Sink the Bizmark - Dear Baltimore Four Skeevey Dudes - Shutterstep The New Translation - Chasing Tomorrow Unifyah - Rhythm ofthe Season Tomorrows Bad Seeds - Sacrrid for Sale Johnny Chase - A Piece of Time *NEW Nothing Set in Stone - Over and Over *NEW One Day - Pause Divide the Empire - Habitual *NEW Helen Culver - Here to Use You Hollow Point Heroes - From the Inside (MAYHEM MATCH CHAMPION) Nervous Pudding - Flow (MAYHEM MATCH CONTENDER) TEXT YOUR VOTE 1-707-666-3499 The Hush List -Hush 9th Life - Peices of Me Operator 303 - Last Goodbye Jamstain - 3 Clique J-Boozer - When Saturday Night Turns into Sunday Morning Last Nights Vice - Power Cosmic Monster Eats Manhattan - You and What Army A Lesser Hope - Starting Over Tonight at 10PM on 100.7FM The Viper or live on the Tune In App! If you miss it check out the podcast on our website. Please share the mayhem in support of local music and feel free to tag anyone in these bands or any other bands in this post! smile emoticon Words are power.. Music is the weapon

Mayhem Match

Hollow Point Heroes is our current champion and band of the week! This week's contender Nervous Pudding! Text, call, or visit the website to vote! 1-707-666-3499 voting ends at midnight sep 13

Tonights Playlist 9-6-15

We broke 700 likes! Thanks to everyone supporting local music, please remember to share the mayhem and spread the word! This weeks playlist brought to you by Mikey's Pour House 9-6-15 Divine Sorrow - Below *NEW Nervous Pudding - Shame Operator 303 - Plastic Man *NEW Gemini Hustler - Ashbury Illphonics - Your Body Soundtrapp - Nothing to Loose Lukcan - I Dont Care Midwest Avengers - Stalker Make Me Break Me - Rule of the wrist Conquer as They Come - Dead Lullaby ‪#‎mayhemmatch‬ Hollow Point Heroes - Calm before the Storm (Mayhem Match Winner) Fivefold - Hold On (Mayhem Match Contender) TEXT YOUR VOTE 1-707-666-3499 Mercury Descends - Ask Why A Lesser Hope - Starting Over Last Nights Vice - Power Cosmic Minus Me - Apollo Monster Eats Manhattan - My Gemini Exit 714 - Fake This Made in Waves - Overload 30 Aut 6 - Last Night If you miss it check out the podcast on our website The Sunday Mayhem Radio Show #MayhemRadioStl #MayhemMatch #sundaymayhem

Aug 30 2015 Playlist

Trying somthing new tonight! Vote on our new ‪#‎MayhemMatch‬ you can Text, call, or vote on the social media page on our website! Tonight's Playlist: Soundtarpp - Stand Up Inimical Drive - Say We'll be Fine Monster Eats Manhattan - My Gemini StillLine - The Right Kind of Pain Dollhouse Skandal - Mississippi Shuffle Jetliner Gypsies - Dexter John Maxfield - Smile Chris Weaver Band - Standing in Line Tomorrows Bad Seeds - Uplift Clockwork Radio - Fever Gemini Hustler - Ashbury Hathead Jones - Sleep Tonight *Hollow Point Heroes - Better Days (Mayhem Match) *Bound to Break - I Don't Mind (Mayhem Match) Durango - Is Anyone Here Not Dead Zach Almany - Trail by Nature Defiance Pointe - Still Then Turley - Another Whiskey Alive - Stuck in Between The Hush List - Tell Em Made in Waves - Deep Blue Dream Operator 303 - Last Goodbye Thanks for everyones support of local music!

Playlist 8-16-15

Tonights playlist: Made in Waves - Overload Minus Me - Apollo Mercury Decends - Ask Why Unifyah - Light em Up Illphonics - Your Body Nervous Pudding - Flow Tomorrows Bad Seeds - Sacred For Sale Durrango - Is Anyone Here Not Dead Fatal Havoc - Flower Soundtrapp - Nothing Left to Loose StillLine - The Callout One Day - Pause Hollow Point Heroes - Calm Before the Storm Until Extinction - Shipwreck in a Bottle Divide the Empire - Chosen Big Hits Records - Brute Force Conquer as they Come - Dead Lullaby Break Theses Walls - The Cleansing Bound to Break - I Dont Mind Thanks to everybody supporting local music!

Tonights Playlist 8-2-15

Tonight at 10PM! Tune into 100.7FM The Viper or catch the Sunday Mayhem Radio Show on the Tune In app! Tonight's Playlist: Unifyah - Rythum of the season 4 Skeevy Dudes - Her Face Tomorrows Bad Seeds - Uplift Dollhouse Skandal - Mississippi Shuffle Operator 303 - Last Goodbye 9th Life - Piece of me Gemini Hustler - Ashbury Nervous Pudding - Shame Made In Waves - Overload Minus Me - Apollo Monster Eats Manhattan - You and What Army Rebel Train - Drunk Again Red Devil Radio - Wihtdrawls StillLine - The Callout Fivefold - Flawless Lukcan - I Don't Mind Exit 714 - Fake This Hollow Point Heroes - Calm Before the Storm A Mouthful of Matches - Gather up your spine A Lesser Hope - Starting Over D-Railed - Ill be there Soundtrapp - Stand up

Tonights Playlist 7-26-15

Tune In at 10PM tonight! 100.7FM The Viper or the Sunday Mayhem Radio Show on your Tune In app. Tonight's playlist Liquor Store Bandits - Crawl Away Conquer As They Come -Dead Lullaby Black - Perfect Bare Knuckle Conflict - Leach The Hush List - Hush Clockwork Radio - Fever Exit 714 - Fake This Fatal Havoc - Flower Monster Eats Manhattan - My Gemini Minus Me - Apollo Made In Waves - Deep Blue Dream Eyes Set To Kill - Little Liar Mouthful Of Matches - Gather Up Your Spine Soundtrapp - Stand Up Make Me Break Me - Mexicutioner Rebel Train - On The Wing One Day - Pause Gemini Hustler - Ashbury Rob Jones - Gypsy Heart Divide The Empire - Choosen Defiance Pointe - My Way Out Illphonics - Your Body Thanks to all the bands and thank you for supporting local, regional, and independent music!

Playlist 7/5/15

Tonights Playlist! Nervous Pudding - Next December The Hush List - Hush Made in Waves - Rigamorle Hollow Point Heroes - Wake Up Inimical Drive - Say We'll be Fine Soundtrapp - Stand Up One Day - Pause StillLine - The Callout Bound to Break - I Dont Mind Make Me Break Me - Mexicutioner Conquer as They Come - Dead Lullaby Exit 714 - Fake This D Railed - Ill be there Evading Azreal - Track 1 Midwest Avengers - Stalker Red Devil Radio - Withdrawls Sink the Bizmark - Dear Baltimore 4 Skeevey Dudes - Shutter Step The Downtown Struts - Little Mexico Last Nights Vice Power Cosmic Monster Eats Manhattan - My Gemini Fivefold - Hold On

Mar 22 2015 playlist

Busy Night

Tonight is a busy night! We have a phone interview with Hugo from the band TANTRIC, Rick from metalheads local union 666 will be hanging out in the studio, and we also talk to LUKCAN about all their great shows coming up. Not to mention brand new music premiering tonight!
-Mayhem

Oatm Band Interview Tonight

We're go full force this week, all of us  in the studio with good content this is going to be a great show, tonight we've got band Oatm on the phone with us. And they talk about their new CD as well as the CD release party coming up. don't miss it!

Just got done recording!

hey everybody, just got done recording the show for this Sunday... I'm pretty stoked about it. seems like we get better every time we get in the studio together. beard was back this week, Mad Mike was on a roll with his rants, rusty had some pretty funny things he found on the net. all in all it was a good night. Got some good news about sponsors on the way, and got some real work done on the website which should be ready now! thanks to all of our fans and everyone who makes this possible for us!
-MAYHEM MAN

June 23 2014

Hey Everybody, Last night was a great show, if you didnt catch it click on our podcast link to hear it! The Beard will be back this week so keep listening!